European Competition Commissioner, Margrethe Vestager on Friday said Google’s proposals to increase competition in online shopping are bearing fruit.
The News Guru reports Europe’s antitrust chief suggested that the Internet giant may be able to avoid further fines by so doing.
Vestager said she saw further improvement since Google’s first report in June showed some rivals had benefited from the company’s action.
“We had another compliance report… and we see improvements in numbers but we are still following it very, very closely and have taken no decision yet,” she told a briefing on the sidelines of the Globsec Tatra Summit.
Alphabet’s Google last year offered to allow price-comparison rivals to bid for advertising space at the top of a search page, giving them the chance to compete on equal terms, seeking to appease regulators after the European Commission fined it a record EUR 2.4 billion ($2.8 billion) for favouring its own service.
The US company submitted a second progress report at the end of September and failure to comply with the EU competition enforcer’s order could expose it to fines of up to 5 percent of its average daily global turnover.
“I take a keen interest in what some of the other shopping comparison services say. Having met with a couple of them, of course that raises new questions for us,” Vestager.